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Prudential CRES Long Island Powers North American Investment Exchange with MarketFronts

Date: April 27, 2006

From:
Andrew Edson & Associates, Inc
89 Bounty Lane
Jerich, NY 11753
Andrew Edson, 516.850.3195
Andrew@EdsonPR.com
   
For:
ZStrata, LLC
33 East Carver Street
Huntington, New York 11743
Thomas Gibson, 631.673.3461
tcgibson@zstrata.com

FOR IMMEDIATE RELEASE

PRUDENTIAL CRES LONG ISLAND POWERS NORTH AMERICAN INVESTMENT EXCHANGE WITH MARKETFRONTS

            HUNTINGTON, NY, April 27 – ZStrata, LLC announced that its MarketFronts™ Real Estate Brokerage Platform is now being used by Prudential CRES Commercial Real Estate to power their National Investment Property Exchange (NIPE).

            The National Investment Property Exchange provides a central repository of commercial investment opportunities and requirements that can be accessed by Prudential Commercial Affiliates through their web browser. It allows their brokers and agents to use the Internet to market their clients’ listings to a wider audience, and to exchange buyer requirements as they are made aware of investments in other regions.

            Prudential CRES conducts monthly meetings where listings are presented online with LivePresentation™, which enables the remote presentation of listings without installing or downloading any software.  Listings are available at the Company’s website 24x7 allowing brokers and agents access to one click email campaigns, investment analytics, and automated Google maps. Further, they can easily create a portfolio of investments and review them with their client in person or remotely.

            Paul Elliott, the CEO of Prudential CRES Commercial Real Estate Long Island commented: “The Exchange is an example of how we can leverage the network of Prudential CRES offices across North America, and provide a superior level of service to our clients. We connect buyers with investments in other regions that may have higher returns than their regional marketplace. This creates a more open and competitive marketplace, and results in better prices and more choice, to the benefit of buyers and sellers.”

            “The Investment Exchange demonstrates the ability for our clients to creatively apply the MarketFronts™ platform and differentiate themselves from their competitors, as well as the importance of a national platform to provide higher levels of service to investors that are reaching beyond their regional market,” emphasized ZStrata’s Founder and Chief Executive Thomas C. Gibson.

MarketFronts™ (www.marketfronts.com) is delivered as a private label web service, requiring no additional hardware, software or technical support staff, which means savings in both human capital and costs.  The platform is being used by top-flight commercial brokerages such as Prudential CRES, RIPCO Real Estate and DJM Asset Management, underscoring the ability to private label the platform and the flexibility to meet their unique business requirements.

About Prudential CRESCommercial Real Estate 
Prudential CRES Commercial Real Estate is one of the region’s premier providers of comprehensive commercial real estate services from office, industrial, retail and investment property sales and leasing to property management and specialized niche market services. For additional information, contact: Prudential CRES Commercial at: 631-928-9600 or visit: www.prudentialcresli.com

About ZStrata, LLC
Founded in 1999, ZStrata, an independent software vendor, provides the technology infrastructure that is fast becoming the lifeblood of the real estate brokerage industry to connect, collaborate and close more deals. It provides the marketing, analysis, presentation and communications platform that commercial real estate brokers will find it increasingly difficult to compete without.  The company also provides advanced online marketplaces for the commodity industry.  More information may be found at www.zstrata.com.

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